Momentum, Identity, and the Road to Vision Chain
The past few weeks have been intense across the Vision ecosystem.
From the Vision Chain announcement to product updates, rebranding, and events, a lot has moved forward. Here’s where we stand.
The Vision Chain Announcement
The response to the official Vision Chain announcement was very positive and validated both the product-market-fit for the infrastructure we are building as well as our continued efforts to connect with major opinion leaders in the space.
For two days straight, Vision was trending on X with over 6,000 dedicated tweets. Our primary announcement alone garnered over 250,000 impressions and 900+ likes.
We are also thrilled to officially announce our technology partner for Vision Chain: Optimism. By building on the OP Stack, we are joining a robust, battle-tested ecosystem that aligns with our goals of scalability and interoperability.
What’s next for the Chain?
Developer-focussed communication: Now that the initial tech stack is revealed, we can kick off more developer focussed communication around the chain. This way, our more tech-savvy audience can gain a clearer picture of what Vision Chain will be, and we can start onboarding independent Web3 builders to start build for the ecosystem.
A Unified Identity: Vision Wallet
As we move toward the launch of the Vision Chain, it became clear that our Ecosystem needs total alignment. To ensure all marketing efforts and user attention are focused on a singular, powerful brand, we have decided to rebrand the DeFi Wallet.
By bringing the wallet directly under the "Vision" banner, we create a seamless entry point for everything coming next. This is just the first of several planned ecosystem changes designed to ensure that as the Chain grows, the entire Vision suite grows with it.
Airdrop & Engage: Rewarding the Pioneers
The first Engage campaign has officially concluded. Our commitment was to reward those who actively explored the ecosystem, and we’ve delivered: every user with over 500 XP received a payout totalling more than double the amount they spent on fees.
This isn’t just a "drop" it’s a commitment to our users. We want to incentivize you to keep learning and exploring what DeFi has to offer.
Looking ahead to the next cycle: The next Engage season will feature a broader range of rewards. Beyond VSN, we will add prizes from our Partner AC Milan which will be revealed alongside the campaign launch in April.
Reflections from Cannes: Building Relationships
We’ve just returned from a week in Cannes.
Between hosting our own events and meeting partners, the focus stayed the same: building relationships with institutions, connecting with key voices in the space, and identifying projects that could become part of the ecosystem.
The feedback on Vision Chain was consistently positive, especially around the positioning in Europe.
We’re currently working on an aftermovie from our joint event with Optimism, which we’ll share soon.
Dust to Vision: Small Balances, Big Impact
Finally, a long-awaited feature is now live on Bitpanda: Dust to Vision.
Inspired by one of the most popular utility features in the space, you can now swap crypto amounts under €1 into VSN.
Individually, it’s dust. Together, it’s Vision.
This feature allows every user to clean up their portfolio while simultaneously strengthening their position in the Vision ecosystem. It’s a simple tool with a significant collective impact.
What’s Next
The past weeks were about visibility and alignment. From here on, things will get more specific.
Thank you for all the feedback, both positive and critical. It’s been valuable, and we’re taking it seriously as we move forward.
The response to Vision Chain from the industry and potential partners has been very encouraging. It gives us confidence that we’re building in the right direction.
The Optimism announcement was just the starting point for how we communicate the chain. From here, we’ll go deeper. More detail, more clarity, and more substance over time.
You’ll see more partners, more concrete use cases, and a clearer picture of how everything comes together as we move closer to launch.
There’s still a lot of work ahead, but the direction is clear.
Disclaimer
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